7.3 Education
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7.3.1
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Education through publicity is a well tried means of affecting attitude and behaviour but, for it to be effective, it must be:
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Research and data led. Analyse the physical and psychological factors leading to accidents and devise valid countermeasures.
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Carefully targeted at its audience. Rider consultation and negotiation will help to ensure that content is appropriate.
The target audience may include other road users.
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Welcomed by that audience. It must be meaningful to its recipients and contain specific advice or benefits - general exhortations to ride safely are meaningless as most riders think that they are already riding well.
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Evaluated to gauge its effectiveness. |
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