7.1 Introduction
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Any effective road safety campaign should be well designed, targeted and researched. It is vital tool for dealing with motorcycle road safety ‘problems’ and should comprise the appropriate elements of education awareness, training and publicity and deal with both attitudinal and behavioural factors leading to accident involvement Important points to remember include:
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Where a road safety campaign is designed in support of engineering measures the budget should be built in to the scheme costs. |
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Liaison with neighbouring authorities will bring cost and resource benefits when a problem is shared across boundaries |
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There should be a strong emphasis on consultation and avoid ‘patronising’ campaigns (why it is important to do something will work better than ‘don’t do something’ |
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A regional campaign brings benefits of scale and is recommended when there is a generic problem in the region, allowing remedial measures to be offered in the home area of high-risk riders |
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Every opportunity should be taken in any educational or promotional campaign to include vulnerable road users |
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Sponsorship opportunities will often exist, especially from those associated with retail or leisure services, and provide excellent opportunities to present initiatives to riders at their own gathering places |
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Expertise and experience in mounting effective campaigns is available. Check the LARSOA website and regional road safety groups prior to designing and implementing an in house campaign. |
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| Version 1.0 |
October 1 2007 |
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